'SUMMER CAMP': Our PA25 Campaign
'SUMMER CAMP'
With Madeline Argy, we are presenting our very first brand ambassador as well as the face of our Pre-Autumn 2025 campaign. The British talent finds herself in our 'SUMMER CAMP' where classic outdoor gear is set within a minimalist indoor setting, subverting expectations and creating a sense of surrealism.
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The collection encapsulates the spirit of high summer, providing essentials styles – no matter the activities that you have planned.
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Chosen for her down-to-earth and honest attitude, Madeline perfectly captures the effortless yet stylish dressing that the collection was created for.
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Taken out of their ordinary environment, the outdoor elements of the campaign evoke a moment of pause that makes you look twice.
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